Sneak Peek Tour: The Entrepreneurial Experience

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Sneak Peek Tour: The Entrepreneurial Experience

Welcome Message

Some food for thought

You'll see in ENTR 3301 that we challenge of our basic assumptions about our present and future. For example, check out the following video which provide some real food for thought:

Shift Happens

The Venture Design Studio

In this experiential and engaging project, you will be challenged to design the most innovative and feasible new venture ideas possible. Every three classes you submit your ventures through a collaborative web environment, do an elevator pitch in front of a panel of experienced judges and assess your own performance. The feedback and video recordings are added to the web environment for all to see and learn from. The levels of learning, competition and performance mount every iteration until the finals, where only one submission is crowned the venture with the highest potential. Check it out here and here:

The Venture Design Studio

Sample course topics

You don't need to buy a textbook for ENTR 3301. Rather, readings are taken from many different places. Check out the following examples:

			Most Entrepreneurial Venture of 2008? From skinny kid with a funny name to the most powerful brand in a generation (not to mention president of the USA). Is Obama's media team The World's Most Innovative Company? Did it change business for everyone?If so, how?
			Super Simple: A Recipe for Dominance in an Old Market? From underestimated electronic device in 2007 to leader of the video camera market and $590 million buyout in 2009 (and possible future king of the web). Read all about how they did it. We'll look at their unique business model.
			How do you get over 498,000 people to lend over $75 million to alleviate poverty? A company called Kiva has it all figured out. It's a person-to-person micro-lending service allowing anyone to lend money to an entrepreneur in need, empowering them to lift themselves out of poverty.

The Full Course Content

Feel free to browse the course page and full content for every topic.

The Mount Royal Innovation Tournament

How do you create value using only an everyday household object? Mount Royal students do just that every semester. They think big. They turn their ideas into reality. They make their mark.

Check out some of their video submissions here based on only blank business cards and brown paper bags:

The Top 3 Myths about Entrepreneurship

1. The Small Business Myth "My friend told me entrepreneurship is only for students who want to start their own business."

NOT TRUE! Entrepreneurship is as much a state of mind as it is a set of steps for starting a business. It's critical for success whether you're managing a non-profit organization, leading a political party, working on projects in a large oil and gas company, or starting that business in pursuit of your passion.

2. The Expert Myth "Don't I need to be an expert, or have invented something in order to be an entrepreneur?"

NO! There are many great examples of young people who's entrepreneurial spirits are changing the world as we know it. And they weren't experts until after they got started. Here are a few examples we'll see in this course:

Chris Hughes (he co-founded Facebook and played a major role in getting Obama elected.)

Jonathan Ive (his design for the iPod is in the Museum of Modern Art!)

Marrissa Mayer (she was Google's first female engineer and has been responsible for many of Google's products almost since day 1)

Ben Barry (he's Canadian-born, runs his own modeling agency and inspired the Dove Campaign for Real Beauty)

3. The Technology Myth "Aren't entrepreneurship and innovation are all about technology?"

NO AGAIN! Entrepreneurial thinking and innovation hold an incredibly important place in our society and everyone's getting in on it. From music industry pioneers, to famous chefs, to flower shop owners and even accountants, you can't avoid entrepreneurial thinking if you want to succeed.

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